NEW YORKER
With this photo shoot for New Yorker, Kai Stuht aimed to chart a new course, as the brand's campaigns were becoming increasingly youthful and no longer stood out from the bulk of discounters. The blurry black-and-white style and the combination of clothing curated by Kai Stuht and star stylist Miles Cockfield turned this shoot into a trendsetting campaign. The hats, which were not widely popular at the time, became bestsellers and have since become mainstream nearly 10 years later.
