Kai Stuht served as the global ambassador for the camera manufacturer Panasonic from 2016 to 2021. He was chosen to be the face of the worldwide campaign for the new professional camera Lumix S1R. His artistic and conceptual work played a decisive role in the selection of the campaign's ambassador. Kai Stuht not only developed the campaign executed in Rajasthan, India but also aimed to showcase the images in a gallery.
This campaign was accompanied by a film crew, documenting the entire process until the gallery exhibition. The images and the campaign set standards for the authenticity of an advertising campaign, which was not just a promotion for a brand but ultimately became an art project.